Accolades & Recognition
• NY Auto Show – RoadandTrack.com showed spy photos of the Hyundai Nuvis HCD-11 concept vehicle that debuted at the show.
• Automotive News reported that GM and Ford are following Hyundai’s lead with their own versions of our Assurance program.
• Genesis Coupe is on the cover of Motor Trend where they said, “the Genesis Coupe represents, in some ways, the best of both worlds. It is quick and fun to drive. It's easy on the eyes and on the wallet.”
• 2009 Vehicle Dependability Study by J.D. Power and Associates – Hyundai ranked 13th in the long-term quality study, four rank positions better than Industry Average. The Elantra sedan had the highest marks in the Hyundai line.
• Motor Trend named Genesis and Sonata two of “America's Top 40 New Cars” – they evaluated more than 247 vehicles to help readers identify the best 40 cars to buy.
April
Friday, April 24, 2009
Monday, April 6, 2009
Just another reason for Hyundai
Hyundai's latest Awards and accolades:
• Consumer Reports top new 2009 vehicle picks: Elantra best small sedan.
• Consumer Reports most reliable used cars: Santa Fe rated among top mid-sized to large SUVs.
• Top Safety Pick by Insurance Institute for Highway Safety (IIHS): Genesis sedan.
• Fox’s TV Drama “24” – Hyundai is the official vehicle sponsor.
• “Best Car Buys” for 2009 by NADAguides.com – Genesis – Top Luxury Cars under $35,000; Accent – Top Sub-Compacts under $15,000; Tucson – Top Crossovers under $21,000.
• “Greener Choices 2009” by the American Council for an Energy Efficient Economy (ACEEE) – 2009 Sonata for 4th consecutive year.
• "Best Bet" awards from The Car Book 2009 – Genesis, Accent, Entourage and Tucson.
• One of the 10 Best Engines by Ward’s Automotive – 4.6L DOHC V8 engine in Genesis – a Hyundai first.
From these accolades, it’s clear that consumers and magazines are recognizing the quality of Hyundai vehicles and that’s building consumer confidence, which translates into more satisfied customers.
• Consumer Reports top new 2009 vehicle picks: Elantra best small sedan.
• Consumer Reports most reliable used cars: Santa Fe rated among top mid-sized to large SUVs.
• Top Safety Pick by Insurance Institute for Highway Safety (IIHS): Genesis sedan.
• Fox’s TV Drama “24” – Hyundai is the official vehicle sponsor.
• “Best Car Buys” for 2009 by NADAguides.com – Genesis – Top Luxury Cars under $35,000; Accent – Top Sub-Compacts under $15,000; Tucson – Top Crossovers under $21,000.
• “Greener Choices 2009” by the American Council for an Energy Efficient Economy (ACEEE) – 2009 Sonata for 4th consecutive year.
• "Best Bet" awards from The Car Book 2009 – Genesis, Accent, Entourage and Tucson.
• One of the 10 Best Engines by Ward’s Automotive – 4.6L DOHC V8 engine in Genesis – a Hyundai first.
From these accolades, it’s clear that consumers and magazines are recognizing the quality of Hyundai vehicles and that’s building consumer confidence, which translates into more satisfied customers.
Wednesday, April 1, 2009
New Month---New Incentives--Same Great product
Well today might be April Fools Day but buying a Hyundai is never a fools bet. Once again Hyundai is leading the pack and everyone is following. The list of new rebates is out and no drastic changes but they made the Low APR program better with 0% on a bunch of vehicles AND you still get almost the whole rebate. Just a teaser but I've got a big sale getting ready to kickoff. Stay tuned for further details.
Dan Hartmanstorfer
Dutch Miller Hyundai
304-529-2301 ext 1162
Dan Hartmanstorfer
Dutch Miller Hyundai
304-529-2301 ext 1162
Friday, March 20, 2009
Hyundai Sonata
Hyundai Sonata- 143% INCREASE!!!!!!
February Trend Engine report shows that Korean automaker Hyundai’s Assurance Program may be paying off. The automaker started off 2009 with an aggressive marketing campaign promoting its Assurance program, which allows a buyer who loses his or her job to return a newly-purchased vehicle with no affect to credit. The program has been highlighted on Super Bowl and Oscars ad buys and through online media buys on sites like AutoTrader.com that directly target in-market car-shoppers. As a result, in February the Sonata midsize sedan saw interest rise 143% over February 2008, pushing it from 82nd to 20th place among all new vehicles viewed on AutoTrader.com. Additionally, interest in Hyundai as a manufacturer doubled year-over-year, making Hyundai the 7th most-viewed new car brand on AutoTrader.com in February. ATLANTA – March 3, 2009 – AutoTrader.com’s
“Hyundai’s Assurance Program shows that there is still an interest in buying cars, and that the challenges in new-car sales are in-part driven by uncertainty around the economy,” said AutoTrader.com President and CEO Chip Perry. “While most manufacturers have been scaling back marketing activities, Hyundai has been one of a handful that has instead increased its spend, allowing it to communicate compelling messages on-line and in traditional media about the Assurance program and the Genesis luxury sedan’s recent selection as the 2009 North American Car of the Year.”
Its easy to see why Hyundai is gaining momentum. The Mid-size Sonata is very affordable but when coupled with a $2000 Consumer rebate AND $1500 loyalty incentive, thats' an almost unbelievable deal
Call me or email me or follow me on twitter to keep up with all the latest and greatest deals
Dan Hartmanstorfer
Dutch Miller Hyundai
Sales Manager
304-529-2301 ext 1162
email dutchmillerdan@yahoo.com
February Trend Engine report shows that Korean automaker Hyundai’s Assurance Program may be paying off. The automaker started off 2009 with an aggressive marketing campaign promoting its Assurance program, which allows a buyer who loses his or her job to return a newly-purchased vehicle with no affect to credit. The program has been highlighted on Super Bowl and Oscars ad buys and through online media buys on sites like AutoTrader.com that directly target in-market car-shoppers. As a result, in February the Sonata midsize sedan saw interest rise 143% over February 2008, pushing it from 82nd to 20th place among all new vehicles viewed on AutoTrader.com. Additionally, interest in Hyundai as a manufacturer doubled year-over-year, making Hyundai the 7th most-viewed new car brand on AutoTrader.com in February. ATLANTA – March 3, 2009 – AutoTrader.com’s
“Hyundai’s Assurance Program shows that there is still an interest in buying cars, and that the challenges in new-car sales are in-part driven by uncertainty around the economy,” said AutoTrader.com President and CEO Chip Perry. “While most manufacturers have been scaling back marketing activities, Hyundai has been one of a handful that has instead increased its spend, allowing it to communicate compelling messages on-line and in traditional media about the Assurance program and the Genesis luxury sedan’s recent selection as the 2009 North American Car of the Year.”
Its easy to see why Hyundai is gaining momentum. The Mid-size Sonata is very affordable but when coupled with a $2000 Consumer rebate AND $1500 loyalty incentive, thats' an almost unbelievable deal
Call me or email me or follow me on twitter to keep up with all the latest and greatest deals
Dan Hartmanstorfer
Dutch Miller Hyundai
Sales Manager
304-529-2301 ext 1162
email dutchmillerdan@yahoo.com
Friday, March 6, 2009
Hyundai: America's Most Successful Car Company
From a Time Magazine article: Hyundai is now the most successful car company in the U.S. and it has the numbers to prove it. It has come up with a way to sell cars to people who fear that they will be homeless and it works.
Most large car companies posted more significant unit sales drops in February than analysts expected. GM (GM) only sold 268,737 light vehicles. Three years ago, that would have been its take for the July 4th "cash back" weekend. Ford (F) moved 96,044 units, off 48% from the same month last year. As usual, the Ford PR department did what it could to misdirect and dissemble. Early in its statement about last month's sales, Ford pressed the case for how fabulous it new products are. The most important announcement the company thought it was making was that Ford will introduce the new Fusion model during American Idol. It tells Ford's shareholders how out of touch the company's CEO Alan Mulally is. He can be forgiven. He used to work for Boeing (BA). (See pictures of the remains of Detroit.)
The only privately held member of The Big Three, Chrysler, did better than expected. Sales were down 44% to 84,050. Honda (HMC), Toyota (TM), and Nissan all had results down about 40%.
Hyundai sold 30,621 vehicles in the U.S. last month. That is more than half of Nissan's sales which dropped to 54,249. And, Nissan has been a prominent brand in the American car business ever since it was known as Datsun.
Most consumers don't know that Hyundai sells cars. Most Americans don't know that Hyundai exists at all and virtually no one knows where the company is based. The brand does not seem to show up in JD Power customer satisfaction or Consumer Reports rankings.
Hyundai's U.S. car arm is a tiny piece of a Goliath of a company based in South Korea. The firm owns mines, petroleum assets, machinery manufacturing operations, and electronics factories. It also builds commercial tankers that are as long as several football fields. Hyundai Motors has simply out-marketed its competition in the U.S. It builds good cars, at least based on auto reviews. The company's flagship, a four door war-wagon called the Genesis, was named the North American Car of the Year. The beast only gets 17 miles per gallon in city driving, but it is targeted at the affluent, even though their numbers are dwindling. The model competes with the large sedans from BMW, Mercedes, and Lexus. Hyundai seems to have dropped a nice vehicle into each of the major slots in the U.S. car market. It sells a nifty entry-level coupe and has a mammoth minivan called the Entourage. It markets SUVs and small sedans. They don't have any more or less cheap plastic trim in their interiors than a Honda. They are simply serviceable cars and trucks that probably won't break down.
The genius behind the Hyundai approach to selling cars is that it has caught on to a way to get people into showrooms during the worst recession in decades. Every other auto company of any size has a line of vehicles as diverse as Hyundai's and all of its competitors have more recognized brands. But when Hyundai did a bit of research about car buyers it found that 50% of people thinking about buying a car or truck were resisting the urge because they might lose their jobs.
Hyundai took what appears to be a big risk. If someone buys one of the company's cars and losses a job, Hyundai will make the payments for three months. For people still in a bind at the end of that period, the firm will take their cars back.
Making the offer takes a lot of guts. It would seem to be a significant financial risk.
But, as GM and Ford are finding out, losing 50% of monthly sales isn't risky. It's fatal. If The Big Three are each going to loss $1 billion to $2 billion dollars a month, they might as well do it selling cars to people who are likely to get fired.
It is a shame that the most effective car marketing program in America comes from a Korean company.
— Douglas A. McIntyre
THIS IS HUGE NEWS.!!!! Maybe not the biggest Car Company but surely the one of the most successful in terms of momentum, advertising and Customer care.
Dan Hartmanstorfer
Dutch Miller Hyundai
Sales Manager
304-529-2301 ext 1162
dutchmillerdan@yahoo.com
Most large car companies posted more significant unit sales drops in February than analysts expected. GM (GM) only sold 268,737 light vehicles. Three years ago, that would have been its take for the July 4th "cash back" weekend. Ford (F) moved 96,044 units, off 48% from the same month last year. As usual, the Ford PR department did what it could to misdirect and dissemble. Early in its statement about last month's sales, Ford pressed the case for how fabulous it new products are. The most important announcement the company thought it was making was that Ford will introduce the new Fusion model during American Idol. It tells Ford's shareholders how out of touch the company's CEO Alan Mulally is. He can be forgiven. He used to work for Boeing (BA). (See pictures of the remains of Detroit.)
The only privately held member of The Big Three, Chrysler, did better than expected. Sales were down 44% to 84,050. Honda (HMC), Toyota (TM), and Nissan all had results down about 40%.
Hyundai sold 30,621 vehicles in the U.S. last month. That is more than half of Nissan's sales which dropped to 54,249. And, Nissan has been a prominent brand in the American car business ever since it was known as Datsun.
Most consumers don't know that Hyundai sells cars. Most Americans don't know that Hyundai exists at all and virtually no one knows where the company is based. The brand does not seem to show up in JD Power customer satisfaction or Consumer Reports rankings.
Hyundai's U.S. car arm is a tiny piece of a Goliath of a company based in South Korea. The firm owns mines, petroleum assets, machinery manufacturing operations, and electronics factories. It also builds commercial tankers that are as long as several football fields. Hyundai Motors has simply out-marketed its competition in the U.S. It builds good cars, at least based on auto reviews. The company's flagship, a four door war-wagon called the Genesis, was named the North American Car of the Year. The beast only gets 17 miles per gallon in city driving, but it is targeted at the affluent, even though their numbers are dwindling. The model competes with the large sedans from BMW, Mercedes, and Lexus. Hyundai seems to have dropped a nice vehicle into each of the major slots in the U.S. car market. It sells a nifty entry-level coupe and has a mammoth minivan called the Entourage. It markets SUVs and small sedans. They don't have any more or less cheap plastic trim in their interiors than a Honda. They are simply serviceable cars and trucks that probably won't break down.
The genius behind the Hyundai approach to selling cars is that it has caught on to a way to get people into showrooms during the worst recession in decades. Every other auto company of any size has a line of vehicles as diverse as Hyundai's and all of its competitors have more recognized brands. But when Hyundai did a bit of research about car buyers it found that 50% of people thinking about buying a car or truck were resisting the urge because they might lose their jobs.
Hyundai took what appears to be a big risk. If someone buys one of the company's cars and losses a job, Hyundai will make the payments for three months. For people still in a bind at the end of that period, the firm will take their cars back.
Making the offer takes a lot of guts. It would seem to be a significant financial risk.
But, as GM and Ford are finding out, losing 50% of monthly sales isn't risky. It's fatal. If The Big Three are each going to loss $1 billion to $2 billion dollars a month, they might as well do it selling cars to people who are likely to get fired.
It is a shame that the most effective car marketing program in America comes from a Korean company.
— Douglas A. McIntyre
THIS IS HUGE NEWS.!!!! Maybe not the biggest Car Company but surely the one of the most successful in terms of momentum, advertising and Customer care.
Dan Hartmanstorfer
Dutch Miller Hyundai
Sales Manager
304-529-2301 ext 1162
dutchmillerdan@yahoo.com
Thursday, February 26, 2009
Why were Hyundai sales up in January?
Hyundai was one of four brands - Kia, Smart and Subaru were the others - whose sales increased in a dismal January. Hyundai sales rose 14.3 percent compared with January 2008. Acting CEO John Krafcik credits the Hyundai Assurance Program and the North American Car of the Year award for the Genesis Sedan. The Assurance program, which allows customers to return vehicles if they lose their jobs, is attracting shoppers.
"we think it responsible for a 10 to 15 percent incremental increase" said John Krafcik Hyundai Motor America acting CEO.
Sound to me like a good time to buy a Hyundai.!!
Dan Hartmanstorfer
Dutch Miller Hyundai
Sales Manager AND a proud Hyundai Sonata OWNER!!!
304-529-2301 ext 1162
"we think it responsible for a 10 to 15 percent incremental increase" said John Krafcik Hyundai Motor America acting CEO.
Sound to me like a good time to buy a Hyundai.!!
Dan Hartmanstorfer
Dutch Miller Hyundai
Sales Manager AND a proud Hyundai Sonata OWNER!!!
304-529-2301 ext 1162
Monday, February 23, 2009
New Car Tax Incentive
As you may have recently read in the media, President Barack Obama signed the American Recovery and Reinvestment Act on February 17th. The legislation was approved by the Congress, in part, to provide an additional stimulus to the US economy. Among the many provisions in the legislation, there is a measure that may directly assist new vehicles sales. We wanted to make sure every dealer was aware of the new rule and could maximize it to create sales.
Specifically, the stimulus package allows for the following:
§ New vehicle buyers may deduct “any state or local sales excise tax” for new cars purchased through December 31, 2009;
§ The deduction applies to new vehicle purchases up to $49,500 (or to that portion of the purchase price, if the cost is in excess of that limit);
§ To qualify for the tax deduction, an individual must make less than $125,000 or a family must make less than $250,000;
§ The deduction is “above the line” and can be taken by both itemizers and non-itemizers.
I believe this new vehicle sales tax deduction fits within the sweet-spot of our buyers. Along with our solid Hyundai product story and the Assurance program, this tax incentive provides you with another reason to purchase a new Hyundai. I encourage you to contact Billie, Ernie, Jason or Les as soon as possible.
Dan Hartmanstorfer
Dutch Miller Hyundai
Sales Manager
304-529-2301 ext 1162
email
dutchmillerdan@yahoo.com
Specifically, the stimulus package allows for the following:
§ New vehicle buyers may deduct “any state or local sales excise tax” for new cars purchased through December 31, 2009;
§ The deduction applies to new vehicle purchases up to $49,500 (or to that portion of the purchase price, if the cost is in excess of that limit);
§ To qualify for the tax deduction, an individual must make less than $125,000 or a family must make less than $250,000;
§ The deduction is “above the line” and can be taken by both itemizers and non-itemizers.
I believe this new vehicle sales tax deduction fits within the sweet-spot of our buyers. Along with our solid Hyundai product story and the Assurance program, this tax incentive provides you with another reason to purchase a new Hyundai. I encourage you to contact Billie, Ernie, Jason or Les as soon as possible.
Dan Hartmanstorfer
Dutch Miller Hyundai
Sales Manager
304-529-2301 ext 1162
dutchmillerdan@yahoo.com
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